https://knigausa.com Just another WordPress site Wed, 05 Feb 2025 05:06:37 +0000 ru-RU hourly 1 https://wordpress.org/?v=6.7.4 https://knigausa.com/product/color-harmony-logos-%d0%ba%d0%be%d0%bc%d0%bf%d0%bb-%d0%ba%d0%bd%d0%b8%d0%b3%d0%b0%d1%81d-%d0%bd%d0%b0-%d0%b0%d0%bd%d0%b3%d0%bb-%d1%8f%d0%b7/ Sat, 15 Oct 2022 10:53:03 +0000 https://knigausa.com/product/color-harmony-logos-%d0%ba%d0%be%d0%bc%d0%bf%d0%bb-%d0%ba%d0%bd%d0%b8%d0%b3%d0%b0%d1%81d-%d0%bd%d0%b0-%d0%b0%d0%bd%d0%b3%d0%bb-%d1%8f%d0%b7/ Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice. Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola. Then, it takes the 26 adjectives from one of the series’ predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used. In all, the book is a powerful demonstration of the power of color and its ability to impact a message.Comes with bonus CD-ROM!

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